Increasingly, companies are betting on sensory marketing (or sensory neuromarketing), that is, marketing that directly affects our senses to stimulate the desire to purchase. Within this type of marketing, we find techniques aimed at stimulating our sense of hearing, in this case through music for stores.

This is because the type of music (for example, very rhythmic music) stimulates impulsiveness when buying.

How does Personalized Musical Thread influence us in clothing stores?

It does this by limiting our self-control, influencing our emotions and mood and, ultimately, making us buy more or less impulsively.

Only rhythmic music?

But rhythmic and strident music is not the only one we can hear in clothing stores. And it depends on the target, that is, the target audience, the predominant type of music in the store will differ.

That is why rhythmic music tends to be used for young audiences, but for older audiences, audiomarketing studios opt for more relaxing, calm music that stimulates a state of calm and relaxation. Logically, everything will depend on the type of client, the type of clothing, etc. What we mean by all this is that the brand will adapt to the client to boost its sales.