Music in Supermarkets – Audiomarketing

– Personalized Musical Thread for Supermarkets and Department Stores

The music selected by our audiomarketing service allows to change the purchase process and to cover off-peak hours or to vacate peak hours.
At peak times, the music is sped up to make shoppers more efficient and eliminate long waits. At times of lower shopper volume, the music slows down and softens, having a ‘feel-good’ effect on consumers, who will feel relaxed and spend more time in the store.

With Personal Music = Staff Performance = 73%.

Several studies in supermarkets affirm that 73% of employees perform better with an adequate and personalized music selection.

To “manipulate” the customer, if we design the Personalized Music Thread with calm styles, he will spend more time in the store -this way he will have more time to see more products-, while if the rhythm is fast, we will try to make him buy many things in a short time.

Slower, calmer music pushes consumers to spend more
time strolling through the aisles and looking at the products on display. And if you spend more time in a store, the more likely you are to see something you like.
Slow music therefore involves more time and more shopping.

What happens when you change your musical style?

It is not really a problem, but it is a change in habits. When fast music is playing, consumers hurry their steps to be more efficient shoppers. Loud music also makes customers fast, but not too loud.
They therefore buy less than they would under normal circumstances.

– Safe bet in Supermarkets

Music not only changes the speed at which we shop but also how we feel as we shop. The Personalized Musical Thread has to work as a contextual element, it has to make us feel comfortable and at ease without taking all our attention while doing so.

That’s what makes supermarkets go for hits, even if not particularly flashy, that simply play on the familiar but don’t break our attention while we consume.
Past successes are a kind of sure thing.

The importance of audiomarketing in sales

Permanence of a customer in the store:

  • Random music: +1.6%.
  • Music selected by Personal Music: +40%.

For our clients, PERSONAL MUSIC is the audio marketing department in which they trust our experience in the design of the musical concept for their stores and businesses.

We bring this experience in the design and implementation of audiomarketing and sensory marketing with positive data to help increase sales without forgetting the motivation of the staff.

Music is the number one factor in improving a shopper’s mood in-store and has a positive impact on 95% of consumers (98% in the 18-24 age segment).

The quality of the music played is a major factor: six out of ten shoppers warn that they are turned off if brands make bad choices, such as playing unpleasant, inappropriate music or music that is played too loudly.

In Supermarkets and Department Stores, four out of ten shoppers recall enjoying music while shopping, six out of ten recall listening to promotional messages and one in five recall modifying their shopping list thanks to these messages.

72% of fashion shoppers recall enjoying music in a store.

In the case of Aesthetics and Beauty sectors, one out of two customers have a good memory of the music played inside the center.

Thus, more than half of the customers remember having stayed at a point of sale longer because they were enjoying the Personalized Musical Thread designed by PERSONAL MUSIC.