Author: albert_personalmusic

Today’s consumers are looking for experiences at the point of sale, not just purchases. Therefore, audio marketing, digital signage, and olfactory marketing strategies are essential for any business that wants to stand out in the retail sector.

Sensory marketing is not a fad, but a differentiation and loyalty strategy that improves customer perception, enhances brand image, and increases sales.

Investing in sensory marketing is investing in the future of retail and customer experience.

In an environment of increasing competition, physical stores need to offer much more than products: they must create memorable customer experiences. This is where Personal Music’s sensory marketing comes in, a strategy that combines audio marketing, digital signage, and olfactory marketing to connect with consumers through their senses.

These tools not only improve the experience at the point of sale, but also reinforce brand identity, increase store dwell time, and foster loyalty. In short, they are the present and the future of retail.

Sonic branding, also known as audio branding or sonic branding, is the practice of strategically using sound elements, such as music, sounds, and voices, to build a brand’s identity and recognition. It is the sonic equivalent of visual branding, using sound to evoke emotions, create associations, and strengthen connections with the public.

At Personal Music, we are expert musicologists with a constant desire to research new forms and studies in music and audio in general, to help our clients strengthen their identity. Personal Music’s Sonic Branding brings together everything necessary to create our clients’ Musical Universe.

What is sonic branding?

Sonic branding goes beyond a melody. It involves the creation of a complete sonic universe that includes:

• Music:
The selection of songs, compositions, or musical styles that reflect the brand’s personality and values.

• Sound universe:
A set of sonic elements, such as melodies, tones, rhythms, and sound effects, that are used consistently across different brand touchpoints.

• Sound logo:
A short, distinctive piece of audio that is directly associated with the brand, similar to a visual logo.

• Voice:
The choice of voice (or voices) used for narration, advertising messages, or customer service.

Benefits of sonic branding:

• Increased brand recognition:
A distinctive sound helps make the brand more easily recognizable and memorable.

• Differentiation:
It allows the brand to stand out from the competition, conveying its personality and values in a unique way.•

• Strengthening the emotional connection:
Sound has a direct impact on emotions and can create a positive association with the brand.

• Improving the customer experience:
Consistent and engaging audio improves the user experience across different touchpoints.

• Increased brand recall:
Sound is stored in long-term memory, which facilitates brand recall.

Contact us to discuss your company’s music needs.

Music channels designed by our expert musicologists and the latest technology in artificial intelligence.

In order for the music channels we design for our clients to be increasingly accurate to the needs of their business experience, our musicology department with professional experts, uses the latest technology in artificial intelligence to analyze listening habits to suggest new songs and artists, adapting the listening experience to the tastes of the client’s needs.

AI is revolutionizing the music post-production process. Once our expert musicologists curate each custom music channel, automated mastering and artificial intelligence are used to apply the finishing touches to the songs.

Artificial intelligence tools analyze music to extract trend information, predict hits and understand listener demographics. This data-driven approach helps expert musicologists make strategic decisions.

Musical IA is not just a tool for efficiency; it is a partner in the creative process that offers new possibilities. The artificial intelligence used by Personal Music is not replacing human creativity and the professional expertise studies of our musicology department, but enhancing it, opening new avenues for innovation in the audiomarketing business.