Sonic branding, also known as audio branding or sonic branding, is the practice of strategically using sound elements, such as music, sounds, and voices, to build a brand’s identity and recognition. It is the sonic equivalent of visual branding, using sound to evoke emotions, create associations, and strengthen connections with the public.
At Personal Music, we are expert musicologists with a constant desire to research new forms and studies in music and audio in general, to help our clients strengthen their identity. Personal Music’s Sonic Branding brings together everything necessary to create our clients’ Musical Universe.
What is sonic branding?
Sonic branding goes beyond a melody. It involves the creation of a complete sonic universe that includes:
• Music:
The selection of songs, compositions, or musical styles that reflect the brand’s personality and values.
• Sound universe:
A set of sonic elements, such as melodies, tones, rhythms, and sound effects, that are used consistently across different brand touchpoints.
• Sound logo:
A short, distinctive piece of audio that is directly associated with the brand, similar to a visual logo.
• Voice:
The choice of voice (or voices) used for narration, advertising messages, or customer service.
Benefits of sonic branding:
• Increased brand recognition:
A distinctive sound helps make the brand more easily recognizable and memorable.
• Differentiation:
It allows the brand to stand out from the competition, conveying its personality and values in a unique way.•
• Strengthening the emotional connection:
Sound has a direct impact on emotions and can create a positive association with the brand.
• Improving the customer experience:
Consistent and engaging audio improves the user experience across different touchpoints.
• Increased brand recall:
Sound is stored in long-term memory, which facilitates brand recall.
Contact us to discuss your company’s music needs.
