{"id":966,"date":"2022-09-23T07:52:24","date_gmt":"2022-09-23T07:52:24","guid":{"rendered":"https:\/\/personal-music.com\/2022\/09\/23\/musica-em-supermercados-audiomarketing\/"},"modified":"2024-05-23T10:47:18","modified_gmt":"2024-05-23T10:47:18","slug":"musica-em-supermercados-audiomarketing","status":"publish","type":"post","link":"https:\/\/personal-music.com\/pt-pt\/2022\/09\/23\/musica-em-supermercados-audiomarketing\/","title":{"rendered":"M\u00fasica em Supermercados &#8211; Audiomarketing"},"content":{"rendered":"\n<p><strong>&#8211; Fio Musical Personalizado para Supermercados e Lojas de Departamento<\/strong><\/p>\n\n<p>A m\u00fasica seleccionada pelo nosso servi\u00e7o de audiomarketing permite alterar o processo de compra e cobrir as horas fora de pico ou desocupar as horas de pico.<br\/>Nas horas de ponta, a m\u00fasica acelera para tornar os compradores mais eficientes e eliminar as longas esperas. Em alturas de menor volume de compras, a m\u00fasica abranda e suaviza, tendo um efeito de &#8220;sensa\u00e7\u00e3o de bem-estar&#8221; nos consumidores, que se sentir\u00e3o relaxados e passar\u00e3o mais tempo na loja.<\/p>\n\n<p><strong>Com Personal Music = Desempenho do Pessoal = 73% Desempenho do Pessoal = 73% Desempenho do Pessoal = 73% Desempenho do Pessoal = 73<\/strong><\/p>\n\n<p>Estudos em supermercados mostram que 73% dos empregados actuam melhor com uma selec\u00e7\u00e3o musical apropriada e personalizada.<\/p>\n\n<p>Para &#8220;manipular&#8221; o cliente, se desenhamos o Fio de M\u00fasica Personalizado com estilos calmos, eles passar\u00e3o mais tempo na loja &#8211; assim ter\u00e3o mais tempo para olhar para mais produtos &#8211; enquanto que se o ritmo que \u00e9 tocado for r\u00e1pido, eles tentar\u00e3o comprar muitas coisas num curto espa\u00e7o de tempo.<\/p>\n\n<p>Uma m\u00fasica mais lenta e calma leva os consumidores a gastar mais<br\/>tempo a vaguear pelos corredores e a olhar para os produtos em exposi\u00e7\u00e3o. E se passar mais tempo numa loja, \u00e9 mais prov\u00e1vel que veja algo que lhe agrade.<br\/>A m\u00fasica lenta significa, portanto, mais tempo e mais compras.<\/p>\n\n<p><strong>O que acontece quando se muda de estilo musical?<\/strong><\/p>\n\n<p>N\u00e3o \u00e9 realmente um problema, mas \u00e9 uma mudan\u00e7a de h\u00e1bitos. Quando a m\u00fasica r\u00e1pida est\u00e1 a tocar, os consumidores apressam os seus passos para serem compradores mais eficientes. A m\u00fasica alta tamb\u00e9m torna os clientes r\u00e1pidos, mas n\u00e3o muito altos.<br\/>Assim, compram menos do que comprariam em circunst\u00e2ncias normais.<\/p>\n\n<p><strong>&#8211; Aposta segura em Supermercados<\/strong><\/p>\n\n<p>A m\u00fasica n\u00e3o s\u00f3 muda a velocidade a que compramos, mas tamb\u00e9m a forma como nos sentimos enquanto compramos. O Fio Musical Personalizado tem de funcionar como um elemento contextual, tem de nos fazer sentir confort\u00e1veis e \u00e0 vontade, sem nos ocuparmos de toda a nossa aten\u00e7\u00e3o enquanto o fazemos.<\/p>\n\n<p>\u00c9 isso que faz com que os supermercados se sintam atra\u00eddos, embora n\u00e3o particularmente chamativos, que simplesmente jogam com o familiar, mas n\u00e3o nos desviam a aten\u00e7\u00e3o enquanto consumimos.<br\/>Os sucessos passados s\u00e3o uma esp\u00e9cie de certeza.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; Fio Musical Personalizado para Supermercados e Lojas de Departamento A m\u00fasica<a class=\"blog-post-excerpt-more\" href=\"https:\/\/personal-music.com\/pt-pt\/2022\/09\/23\/musica-em-supermercados-audiomarketing\/\" rel=\"bookmark\"><i class=\"fa fa-angle-double-right\"><\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":976,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00fasica em Supermercados - Audiomarketing - Personal Music<\/title>\n<meta name=\"description\" content=\"A m\u00fasica seleccionada pelo nosso servi\u00e7o de audiomarketing permite alterar o processo de compra e cobrir as horas fora de pico ou desocupar as horas de pico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/personal-music.com\/pt-pt\/2022\/09\/23\/musica-em-supermercados-audiomarketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fasica em Supermercados - Audiomarketing - Personal Music\" \/>\n<meta property=\"og:description\" content=\"A m\u00fasica seleccionada pelo nosso servi\u00e7o de audiomarketing permite alterar o processo de compra e cobrir as horas fora de pico ou desocupar as horas de pico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/personal-music.com\/pt-pt\/2022\/09\/23\/musica-em-supermercados-audiomarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Personal Music\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-23T07:52:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-23T10:47:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/personal-music.com\/wp-content\/uploads\/2022\/09\/musica_supermercados.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/personal-music.com\\\/pt-pt\\\/2022\\\/09\\\/23\\\/musica-em-supermercados-audiomarketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/personal-music.com\\\/pt-pt\\\/2022\\\/09\\\/23\\\/musica-em-supermercados-audiomarketing\\\/\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\\\/\\\/personal-music.com\\\/#\\\/schema\\\/person\\\/c1f50f49a72bf910db9645c25367201f\"},\"headline\":\"M\u00fasica em Supermercados &#8211; 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