{"id":950,"date":"2022-03-17T13:03:47","date_gmt":"2022-03-17T13:03:47","guid":{"rendered":"https:\/\/personal-music.com\/2022\/03\/17\/limportance-de-laudiomarketing-dans-les-ventes\/"},"modified":"2022-09-23T07:53:40","modified_gmt":"2022-09-23T07:53:40","slug":"limportance-de-laudiomarketing-dans-les-ventes","status":"publish","type":"post","link":"https:\/\/personal-music.com\/fr\/2022\/03\/17\/limportance-de-laudiomarketing-dans-les-ventes\/","title":{"rendered":"L&rsquo;importance de l&rsquo;audiomarketing dans les ventes"},"content":{"rendered":"\n<p>Le client reste dans le magasin :<\/p>\n\n<ul class=\"wp-block-list\"><li>Musique al\u00e9atoire : +1,6%.<\/li><li>Musique s\u00e9lectionn\u00e9e par Personal Music : +40%.<\/li><\/ul>\n\n<p>Pour nos clients, PERSONAL MUSIC est le service d&rsquo;accompagnement audiomarketing auquel ils confient notre expertise dans la conception du concept musical de leurs magasins et entreprises.<\/p>\n\n<p>Nous apportons cette exp\u00e9rience dans la conception et la mise en \u0153uvre de l&rsquo;audiomarketing et du marketing sensoriel avec des donn\u00e9es positives pour aider \u00e0 augmenter les ventes sans oublier la motivation du personnel.<\/p>\n\n<p>La musique est le facteur num\u00e9ro un pour am\u00e9liorer l&rsquo;humeur d&rsquo;un acheteur en magasin et a un impact positif sur 95% des consommateurs (98% dans le segment des 18-24 ans).<\/p>\n\n<p>La qualit\u00e9 de la musique diffus\u00e9e est un facteur important : six acheteurs sur dix pr\u00e9viennent qu&rsquo;ils coupent le contact si les marques font de mauvais choix, comme diffuser de la musique d\u00e9sagr\u00e9able, inappropri\u00e9e ou trop forte.<\/p>\n\n<p>Dans les supermarch\u00e9s et les grands magasins, quatre acheteurs sur dix se souviennent d&rsquo;avoir \u00e9cout\u00e9 de la musique pendant leurs achats, six sur dix se souviennent d&rsquo;avoir \u00e9cout\u00e9 des messages promotionnels et un sur cinq se rappelle avoir modifi\u00e9 sa liste d&rsquo;achats \u00e0 la suite de ces messages.  <\/p>\n\n<p>72 % des acheteurs de mode se souviennent avoir appr\u00e9ci\u00e9 la musique dans un magasin.<\/p>\n\n<p>Dans le cas des secteurs de l&rsquo;esth\u00e9tique et de la beaut\u00e9, un client sur deux a un bon souvenir de la musique diffus\u00e9e \u00e0 l&rsquo;int\u00e9rieur du centre.<\/p>\n\n<p>Ainsi, plus de la moiti\u00e9 des clients se souviennent \u00eatre rest\u00e9s plus longtemps dans un point de vente parce qu&rsquo;ils appr\u00e9ciaient le fil musical personnalis\u00e9 con\u00e7u par PERSONAL MUSIC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le client reste dans le magasin : Musique al\u00e9atoire : +1,6%. Musique<a class=\"blog-post-excerpt-more\" href=\"https:\/\/personal-music.com\/fr\/2022\/03\/17\/limportance-de-laudiomarketing-dans-les-ventes\/\" rel=\"bookmark\"><i class=\"fa fa-angle-double-right\"><\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;importance de l&#039;audiomarketing dans les ventes - Personal Music<\/title>\n<meta name=\"description\" content=\"La musique est le facteur num\u00e9ro un pour am\u00e9liorer l&#039;humeur d&#039;un acheteur en magasin et a un impact positif sur 95% des consommateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/personal-music.com\/fr\/2022\/03\/17\/limportance-de-laudiomarketing-dans-les-ventes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;importance de l&#039;audiomarketing dans les ventes - 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