{"id":950,"date":"2022-03-17T13:03:47","date_gmt":"2022-03-17T13:03:47","guid":{"rendered":"https:\/\/personal-music.com\/2022\/03\/17\/limportance-de-laudiomarketing-dans-les-ventes\/"},"modified":"2022-09-23T07:53:40","modified_gmt":"2022-09-23T07:53:40","slug":"limportance-de-laudiomarketing-dans-les-ventes","status":"publish","type":"post","link":"https:\/\/personal-music.com\/fr\/2022\/03\/17\/limportance-de-laudiomarketing-dans-les-ventes\/","title":{"rendered":"L&rsquo;importance de l&rsquo;audiomarketing dans les ventes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le client reste dans le magasin :<\/p>\n\n<ul class=\"wp-block-list\"><li>Musique al\u00e9atoire : +1,6%.<\/li><li>Musique s\u00e9lectionn\u00e9e par Personal Music : +40%.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">Pour nos clients, PERSONAL MUSIC est le service d\u2019accompagnement audiomarketing auquel ils confient notre expertise dans la conception du concept musical de leurs magasins et entreprises.<\/p>\n\n<p class=\"wp-block-paragraph\">Nous apportons cette exp\u00e9rience dans la conception et la mise en \u0153uvre de l\u2019audiomarketing et du marketing sensoriel avec des donn\u00e9es positives pour aider \u00e0 augmenter les ventes sans oublier la motivation du personnel.<\/p>\n\n<p class=\"wp-block-paragraph\">La musique est le facteur num\u00e9ro un pour am\u00e9liorer l\u2019humeur d\u2019un acheteur en magasin et a un impact positif sur 95% des consommateurs (98% dans le segment des 18-24 ans).<\/p>\n\n<p class=\"wp-block-paragraph\">La qualit\u00e9 de la musique diffus\u00e9e est un facteur important : six acheteurs sur dix pr\u00e9viennent qu\u2019ils coupent le contact si les marques font de mauvais choix, comme diffuser de la musique d\u00e9sagr\u00e9able, inappropri\u00e9e ou trop forte.<\/p>\n\n<p class=\"wp-block-paragraph\">Dans les supermarch\u00e9s et les grands magasins, quatre acheteurs sur dix se souviennent d\u2019avoir \u00e9cout\u00e9 de la musique pendant leurs achats, six sur dix se souviennent d\u2019avoir \u00e9cout\u00e9 des messages promotionnels et un sur cinq se rappelle avoir modifi\u00e9 sa liste d\u2019achats \u00e0 la suite de ces messages.  <\/p>\n\n<p class=\"wp-block-paragraph\">72 % des acheteurs de mode se souviennent avoir appr\u00e9ci\u00e9 la musique dans un magasin.<\/p>\n\n<p class=\"wp-block-paragraph\">Dans le cas des secteurs de l\u2019esth\u00e9tique et de la beaut\u00e9, un client sur deux a un bon souvenir de la musique diffus\u00e9e \u00e0 l\u2019int\u00e9rieur du centre.<\/p>\n\n<p class=\"wp-block-paragraph\">Ainsi, plus de la moiti\u00e9 des clients se souviennent \u00eatre rest\u00e9s plus longtemps dans un point de vente parce qu\u2019ils appr\u00e9ciaient le fil musical personnalis\u00e9 con\u00e7u par PERSONAL MUSIC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le client reste dans le magasin : Musique al\u00e9atoire : +1,6%. Musique<a class=\"blog-post-excerpt-more\" href=\"https:\/\/personal-music.com\/fr\/2022\/03\/17\/limportance-de-laudiomarketing-dans-les-ventes\/\" rel=\"bookmark\"><i class=\"fa fa-angle-double-right\"><\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;importance de l&#039;audiomarketing dans les ventes - Personal Music<\/title>\n<meta name=\"description\" content=\"La musique est le facteur num\u00e9ro un pour am\u00e9liorer l&#039;humeur d&#039;un acheteur en magasin et a un impact positif sur 95% des consommateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/personal-music.com\/fr\/2022\/03\/17\/limportance-de-laudiomarketing-dans-les-ventes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;importance de l&#039;audiomarketing dans les ventes - 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