{"id":1085,"date":"2025-07-21T10:29:37","date_gmt":"2025-07-21T10:29:37","guid":{"rendered":"https:\/\/personal-music.com\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/"},"modified":"2025-07-21T10:58:03","modified_gmt":"2025-07-21T10:58:03","slug":"sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience","status":"publish","type":"post","link":"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/","title":{"rendered":"Sonic Branding: The Present and Future of the Point-of-Sale Sound Experience"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sonic branding, also known as audio branding or sonic branding, is the practice of strategically using sound elements, such as music, sounds, and voices, to build a brand\u2019s identity and recognition. It is the sonic equivalent of visual branding, using sound to evoke emotions, create associations, and strengthen connections with the public. <\/p>\n\n<p class=\"wp-block-paragraph\">At Personal Music, we are expert musicologists with a constant desire to research new forms and studies in music and audio in general, to help our clients strengthen their identity. Personal Music\u2019s Sonic Branding brings together everything necessary to create our clients\u2019 Musical Universe. <\/p>\n\n<h5 class=\"wp-block-heading\">What is sonic branding?<\/h5>\n\n<p class=\"wp-block-paragraph\">Sonic branding goes beyond a melody. It involves the creation of a complete sonic universe that includes:  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Music:<\/strong><br\/>The selection of songs, compositions, or musical styles that reflect the brand\u2019s personality and values.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Sound universe:<\/strong><br\/>A set of sonic elements, such as melodies, tones, rhythms, and sound effects, that are used consistently across different brand touchpoints.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Sound logo:<\/strong><br\/>A short, distinctive piece of audio that is directly associated with the brand, similar to a visual logo. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Voice:<\/strong><br\/>The choice of voice (or voices) used for narration, advertising messages, or customer service.<\/p>\n\n<h5 class=\"wp-block-heading\">Benefits of sonic branding:<\/h5>\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Increased brand recognition:<\/strong><br\/>A distinctive sound helps make the brand more easily recognizable and memorable.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Differentiation:<\/strong><br\/>It allows the brand to stand out from the competition, conveying its personality and values in a unique way.\u2022<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Strengthening the emotional connection:<\/strong><br\/>Sound has a direct impact on emotions and can create a positive association with the brand.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Improving the customer experience:<\/strong><br\/>Consistent and engaging audio improves the user experience across different touchpoints.<\/p>\n\n<p class=\"wp-block-paragraph\">\u2022 <strong>Increased brand recall:<\/strong><br\/>Sound is stored in long-term memory, which facilitates brand recall.<\/p>\n\n<p class=\"wp-block-paragraph\">Contact us to discuss your company\u2019s music needs.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sonic branding, also known as audio branding or sonic branding, is the<a class=\"blog-post-excerpt-more\" href=\"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/\" rel=\"bookmark\"><i class=\"fa fa-angle-double-right\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":1079,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sonic Branding: The Present and Future of the Point-of-Sale Sound Experience - Personal Music<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sonic Branding: The Present and Future of the Point-of-Sale Sound Experience - Personal Music\" \/>\n<meta property=\"og:description\" content=\"Sonic branding, also known as audio branding or sonic branding, is the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Personal Music\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-21T10:29:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T10:58:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/personal-music.com\/wp-content\/uploads\/2024\/05\/sonibranding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"albert_personalmusic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"albert_personalmusic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/personal-music.com\\\/en\\\/2025\\\/07\\\/21\\\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/personal-music.com\\\/en\\\/2025\\\/07\\\/21\\\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\\\/\"},\"author\":{\"name\":\"albert_personalmusic\",\"@id\":\"https:\\\/\\\/personal-music.com\\\/#\\\/schema\\\/person\\\/f13f990453db8877f42df4fb30d688ec\"},\"headline\":\"Sonic Branding: The Present and Future of the Point-of-Sale Sound Experience\",\"datePublished\":\"2025-07-21T10:29:37+00:00\",\"dateModified\":\"2025-07-21T10:58:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/personal-music.com\\\/en\\\/2025\\\/07\\\/21\\\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\\\/\"},\"wordCount\":301,\"publisher\":{\"@id\":\"https:\\\/\\\/personal-music.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/personal-music.com\\\/en\\\/2025\\\/07\\\/21\\\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/personal-music.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/sonibranding.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/personal-music.com\\\/en\\\/2025\\\/07\\\/21\\\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\\\/\",\"url\":\"https:\\\/\\\/personal-music.com\\\/en\\\/2025\\\/07\\\/21\\\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\\\/\",\"name\":\"Sonic Branding: The Present and Future of the Point-of-Sale Sound Experience - Personal Music\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/personal-music.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/personal-music.com\\\/en\\\/2025\\\/07\\\/21\\\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/personal-music.com\\\/en\\\/2025\\\/07\\\/21\\\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/personal-music.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/sonibranding.jpg\",\"datePublished\":\"2025-07-21T10:29:37+00:00\",\"dateModified\":\"2025-07-21T10:58:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/personal-music.com\\\/en\\\/2025\\\/07\\\/21\\\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/personal-music.com\\\/en\\\/2025\\\/07\\\/21\\\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/personal-music.com\\\/en\\\/2025\\\/07\\\/21\\\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/personal-music.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/sonibranding.jpg\",\"contentUrl\":\"https:\\\/\\\/personal-music.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/sonibranding.jpg\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/personal-music.com\\\/en\\\/2025\\\/07\\\/21\\\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/personal-music.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sonic Branding: The Present and Future of the Point-of-Sale Sound Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/personal-music.com\\\/#website\",\"url\":\"https:\\\/\\\/personal-music.com\\\/\",\"name\":\"Personal Music\",\"description\":\"MUSIC MARKETING SERVICE\",\"publisher\":{\"@id\":\"https:\\\/\\\/personal-music.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/personal-music.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/personal-music.com\\\/#organization\",\"name\":\"Personal Music\",\"url\":\"https:\\\/\\\/personal-music.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/personal-music.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/personal-music.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/big_icon.jpeg\",\"contentUrl\":\"https:\\\/\\\/personal-music.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/big_icon.jpeg\",\"width\":512,\"height\":512,\"caption\":\"Personal Music\"},\"image\":{\"@id\":\"https:\\\/\\\/personal-music.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/personal-music.com\\\/#\\\/schema\\\/person\\\/f13f990453db8877f42df4fb30d688ec\",\"name\":\"albert_personalmusic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f9724f316b0b69b4ebcd5d4df5c29ec2e1a7b59082cf19664e24cccc1fda2347?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f9724f316b0b69b4ebcd5d4df5c29ec2e1a7b59082cf19664e24cccc1fda2347?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f9724f316b0b69b4ebcd5d4df5c29ec2e1a7b59082cf19664e24cccc1fda2347?s=96&d=mm&r=g\",\"caption\":\"albert_personalmusic\"},\"sameAs\":[\"https:\\\/\\\/personal-music.com\"],\"url\":\"https:\\\/\\\/personal-music.com\\\/en\\\/author\\\/albert_personalmusic\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sonic Branding: The Present and Future of the Point-of-Sale Sound Experience - Personal Music","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/","og_locale":"en_US","og_type":"article","og_title":"Sonic Branding: The Present and Future of the Point-of-Sale Sound Experience - Personal Music","og_description":"Sonic branding, also known as audio branding or sonic branding, is the","og_url":"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/","og_site_name":"Personal Music","article_published_time":"2025-07-21T10:29:37+00:00","article_modified_time":"2025-07-21T10:58:03+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/personal-music.com\/wp-content\/uploads\/2024\/05\/sonibranding.jpg","type":"image\/jpeg"}],"author":"albert_personalmusic","twitter_card":"summary_large_image","twitter_misc":{"Written by":"albert_personalmusic","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/#article","isPartOf":{"@id":"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/"},"author":{"name":"albert_personalmusic","@id":"https:\/\/personal-music.com\/#\/schema\/person\/f13f990453db8877f42df4fb30d688ec"},"headline":"Sonic Branding: The Present and Future of the Point-of-Sale Sound Experience","datePublished":"2025-07-21T10:29:37+00:00","dateModified":"2025-07-21T10:58:03+00:00","mainEntityOfPage":{"@id":"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/"},"wordCount":301,"publisher":{"@id":"https:\/\/personal-music.com\/#organization"},"image":{"@id":"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/personal-music.com\/wp-content\/uploads\/2024\/05\/sonibranding.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/","url":"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/","name":"Sonic Branding: The Present and Future of the Point-of-Sale Sound Experience - Personal Music","isPartOf":{"@id":"https:\/\/personal-music.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/#primaryimage"},"image":{"@id":"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/personal-music.com\/wp-content\/uploads\/2024\/05\/sonibranding.jpg","datePublished":"2025-07-21T10:29:37+00:00","dateModified":"2025-07-21T10:58:03+00:00","breadcrumb":{"@id":"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/#primaryimage","url":"https:\/\/personal-music.com\/wp-content\/uploads\/2024\/05\/sonibranding.jpg","contentUrl":"https:\/\/personal-music.com\/wp-content\/uploads\/2024\/05\/sonibranding.jpg","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/personal-music.com\/en\/2025\/07\/21\/sonic-branding-the-present-and-future-of-the-point-of-sale-sound-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/personal-music.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Sonic Branding: The Present and Future of the Point-of-Sale Sound Experience"}]},{"@type":"WebSite","@id":"https:\/\/personal-music.com\/#website","url":"https:\/\/personal-music.com\/","name":"Personal Music","description":"MUSIC MARKETING SERVICE","publisher":{"@id":"https:\/\/personal-music.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/personal-music.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/personal-music.com\/#organization","name":"Personal Music","url":"https:\/\/personal-music.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/personal-music.com\/#\/schema\/logo\/image\/","url":"https:\/\/personal-music.com\/wp-content\/uploads\/2022\/02\/big_icon.jpeg","contentUrl":"https:\/\/personal-music.com\/wp-content\/uploads\/2022\/02\/big_icon.jpeg","width":512,"height":512,"caption":"Personal Music"},"image":{"@id":"https:\/\/personal-music.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/personal-music.com\/#\/schema\/person\/f13f990453db8877f42df4fb30d688ec","name":"albert_personalmusic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f9724f316b0b69b4ebcd5d4df5c29ec2e1a7b59082cf19664e24cccc1fda2347?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9724f316b0b69b4ebcd5d4df5c29ec2e1a7b59082cf19664e24cccc1fda2347?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f9724f316b0b69b4ebcd5d4df5c29ec2e1a7b59082cf19664e24cccc1fda2347?s=96&d=mm&r=g","caption":"albert_personalmusic"},"sameAs":["https:\/\/personal-music.com"],"url":"https:\/\/personal-music.com\/en\/author\/albert_personalmusic\/"}]}},"_links":{"self":[{"href":"https:\/\/personal-music.com\/en\/wp-json\/wp\/v2\/posts\/1085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/personal-music.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/personal-music.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/personal-music.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/personal-music.com\/en\/wp-json\/wp\/v2\/comments?post=1085"}],"version-history":[{"count":1,"href":"https:\/\/personal-music.com\/en\/wp-json\/wp\/v2\/posts\/1085\/revisions"}],"predecessor-version":[{"id":1086,"href":"https:\/\/personal-music.com\/en\/wp-json\/wp\/v2\/posts\/1085\/revisions\/1086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/personal-music.com\/en\/wp-json\/wp\/v2\/media\/1079"}],"wp:attachment":[{"href":"https:\/\/personal-music.com\/en\/wp-json\/wp\/v2\/media?parent=1085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/personal-music.com\/en\/wp-json\/wp\/v2\/categories?post=1085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/personal-music.com\/en\/wp-json\/wp\/v2\/tags?post=1085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}